fueling the snacking journey in the B2B market
Mondelēz International, a leader in many snack and dessert categories, needed to keep its products top of mind among foodservice professionals while building a robust pipeline for B2B sales. We created a content-driven digital marketing funnel that positioned Mondelēz International as the ideal partner to its B2B customers, serving up solutions as well as products.
Digital marketing strategy focused on user experience and SEO to actively generate sales leads while serving up insights, recipes and peer-to-peer stories.
A content strategy that served all parts of the marketing funnel, from retargeted digital ads to long-form thought leadership, all focused on supporting the audience’s business.
Starting with trend-forward recipes developed by our culinary innovation division, we created content to inspire and entice customers with the versatility and deliciousness of Mondelēz International products.