telling a brand’s story through impactful content
Though a major distributor of fresh pork products in the northeast, Farm Promise® wasn’t widely known outside this core market. Focusing on the brand’s premium value, we helped Farm Promise® stand apart from its price-driven competitors through a comprehensive content marketing strategy.
To establish trust among consumers and the industry, we produced a video showing the American family farms firsthand, bringing to life the brand promise that “good comes from good”.
We built trust and credibility through a content marketing strategy that told the Farm Promise® story with emotion and intention, highlighting the premium pork’s honest origins.
Thought leadership focused on building community, sharing tips and engaging our target audience.
We used social media to amplify the content’s reach and encourage trial through a strategic mix of brand values, recipes and proactive community management.